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TikTok SEO:The algorithm prioritizes watch time, engagement rate, and content relevance. Key elements include:
- Video captions: The first 1-2 sentences are crucial for visibility. Include relevant keywords naturally, like "entrepreneur tips" or "work from home success."
- Video transcription: TikTok scans spoken content, so clearly state key terms in your video.
- Sound optimization: Using trending sounds can boost visibility, but ensure they match your content theme.
Instagram SEO:Instagram's algorithm focuses on relationship signals, interest signals, and timeliness. Important factors include:
- Alt text on images: Describe your content with relevant keywords.
- Comprehensive captions: The first 125 characters are most important. Front-load with key information.
- Location tagging: Helps reach local audiences interested in entrepreneurship.
- Carousel posts: These typically get more engagement and provide more opportunities for keyword placement.
Effective Hashtag Strategy for #stayathomeentrepreneur:
Primary (broad reach):#entrepreneurmindset #workfromhome #sidehustle #businesstips #onlinebusiness
Niche-specific:#stayathomemom #wahm #remotework #homeoffice #digitalnomad
Growth-focused:#entrepreneurjourney #startuplife #passiveincome #businessgrowth #smallbusinessowner
Content-specific:#businessadvice #entrepreneurtips #momboss #laptoplifestyle #timemanagement
Industry trending:#hustleculture #girlboss #monetizeyourpassion #6figurebusiness #mindsetmatters
For optimal reach, use:
- 5-7 highly relevant hashtags per post rather than maxing out
- Mix of high-volume (1M+ posts) and medium-volume (100K-500K posts) hashtags
- Location-specific tags when applicable
- Rotate hashtags regularly to test performance
- Create a branded hashtag for your personal brand
Here is an example format from @signs.by.lindsey
"I'm painting this sign with unicorns and rainbows and all things girly for a client's daughters 3rd. Birthday. Sigs are my passion and I don't sell any guides, but if you want a link to my list of supplies on Amazon to do this on your own. Leave a comment. I love to see other women inspired."
Then your template would be :
"I'm _________(what your doing) with __________________ (features/descrption ) unicorns and rainbows and all things girly for _________________ (reason your doing it) a client's daughters 3rd. Birthday. ______________ (Call to action to leave a comment and like) Signs are my passion and I don't sell any guides, but if you want a link to my list of supplies on Amazon to do this on your own. Leave a comment and show me some like. I love to see other women inspired."